Certified Sales & Marketing Professional (CSMP)

Marketing is fundamentally concerned with the description and prediction of decision outcomes involving all aspects of the firm that relate to its customers, competitors, distributors, and business regulators.

Interest in description and prediction, in turn, is associated with the improvement of marketing decision making. Recent developments in the field include new methods and theories for understanding buyers’ perceptions and preferences, probabilistic choice models, models for allocating marketing resources, econometric analysis of large data bases, and micro-economic models for marketing strategy.


Marketing Management

Sales Management

Consumer Behavior

Marketing Research